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7 Reasons why social media is important for business

 

1. Learn about your customers and connect with your audience

All successful businesses have grown to know their audiences very well. The benefit of social media is that, getting to know your audience is now easier than ever. We use analytics like Facebook Insights and show you how you can understand the major demographics and patterns of your customer behaviors. This not only allows you to better target your audience but it also helps you understand the specific needs of your customer base.

While gaining insight into the demographics of your audience, social also helps you connect on an individual level.

Social media helps connect with your audience in a better way.

Using social helps make it easier to make a personal connection with our followers and fans. You will see growth in your fan base because you are connecting personally and making it personal.

 

2. Reach a new audience locally and globally

Those familiar with Twitter will know that it’s easy to use Twitter to connect with current customers or seek out a new audience. Using hashtags and geo search can help you find what people are tweeting about in your neighborhood or what people are tweeting about in general. For example, if you run a brewery and search for hashtags about local beer, you can see what people in your area are excited about. You could then use this as an opportunity to engage with them and let them know what beer you offer.

Its a way to reach a wider range of people around the globe. It’s another way for you to connect with our audience.

 

3. Improve customer service

Because social media functions best in real-time, it gives you instant access to feedback from your customers. This insight is invaluable, as it can help everything from new product growth to customer retention. Social media can be used to up your customer service game.

 

4. Gain market share

On a less customer centric note, if you use social media properly, you can make it easier for potential customers to find you. 

 

5. Create meaningful relationships that generate leads

Invest time in your social media relationships. The more you invest, the more valuable these relationships become. Someone who might not be a sales lead right away, can often convert months later.

Fittingly, we offer an integrated service of social channels (Facebook, Twitter, Google +, LinkedIn, Pinterest, Instagram, Tumblr). While these channels provide an opportunity to communicate to people who already subscribe to your brand, they also serve as a window to the world to inspire those who have never considered using your brand to subscribe to your feed and one day might use your brand. Using Social media you can have this discussion with your followers in a way that keeps you nimble and allows you expediency of response.

 

6. An affordable way to increase brand awareness

The best part about social media is that if you have an Internet connection and a computer, anyone can participate. Meaning that in terms of monetary investment, you can do a lot with just a little bit of budget. For small businesses getting started in marketing, social media is an easy and affordable option.

 

7. Establish your business as an industry expert and expand your professional network

Along with building relationships with your customers, many businesses use social to connect with other people in their industry.

Through social media you can to stay on top of industry news. Along with connecting with other professionals, you can also use social to establish your business as an industry expert.

 

What has your experience with social media been like? 

Now that you understand why social media is important for small businesses.

It’s time to get started with My Business Online.

Try our SEO site tester and see where you rank in the social media world.

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