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Program overview

The FEDMA Scale-Up Growth Lab, powered by My Business Online, strategically connects ambitious European scale-ups with leading venture capitalists and strategic partners. This highly selective 12-month initiative offers comprehensive investor readiness coaching, tailored marketing strategies, and exclusive access to pivotal networking and funding opportunities.

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Why FEDMA &
My Business Online?

Combining FEDMA’s extensive industry influence in data-driven marketing with Dr. Tanja Kent’s profound expertise in scaling businesses, the partnership is uniquely positioned to drive significant growth and investment success.

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Who Should Join?

How the Program Will Work

The program unfolds through an integrated structure of training, support, and direct VC engagement across a full year.

 

Key Components:

  • Group Training Sessions
    8 in-depth online sessions covering key areas such as:

    • Storytelling for investors

    • VC mindset and deal expectations

    • Financial modeling

    • Go-to-Market strategies

    • Pitch deck and investor material design

    • Legal readiness and negotiation strategies

    • Post-investment planning

  • Bespoke Support

    • Tailored marketing audits, GTM strategy development, execution support, and KPI dashboard creation for each participant.

  • Monthly VC Reverse Pitches

    • Each month, venture capitalists pitch themselves to the founders — flipping the traditional model.
      Participants get direct visibility into investors' focus areas and funding interests.

  • Exclusive In-Person Events

    • High-profile events in major innovation hubs (Berlin, London, Paris, Amsterdam) featuring:

      • Scale-up pitches to VCs

      • Reverse pitch sessions

      • Fireside chats with industry leaders

      • 1:1 investor meetings

      • Speed networking and innovation clinics

  • 1:1 Coaching and Marketing Strategy Support

    • Personalized sessions to refine messaging, validate fundraising strategies, and support campaign execution.

  • Community & Alumni Network

    • ​Continuous engagement through private LinkedIn groups, newsletters, and post-program alumni networks for ongoing exposure and opportunities.

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Join the Future of European Innovation.

Start Your Scale-Up Journey with FEDMA Today

In essence, the FEDMA VC Scale-Up Growth Program creates a high-value, low-friction environment where scale-ups, venture capitalists, and innovation ecosystem leaders collaborate for mutual success.
It ensures that scale-ups become VC-ready, VCs access pre-vetted opportunities, and FEDMA strengthens its position as the bridge between marketing, innovation, and investment in Europe.

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