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4 Aspects to Consider For Site Trust Symbol Integration

It is often advertised that adding trust symbols to your site will improve conversions dramatically.

What are the important things that you should consider when critically reviewing the integration of trust symbols on your site?

Trust symbols are not just badges, but are an indicator of trust and authority or any visual social proof that can push someone to buy.

Here are some of the really common trust symbols:

  • industry accolades

  • online security services of which you are a part (online privacy, SSL)

  • speaking engagements that reflect thought leadership

  • organizations of which you are part of

  • brand logos of large companies you’ve worked with

  • client testimonials

  • certification badges

  • press mentions

What from this list may be on your site but not featured?

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