Get on the Map with Local SEO
SEO is an amazing way for local businesses like stores, studios or offices to find new customers and increase their exposure. With local SEO, you can take actions to help your site show up on search engine result pages (SERPs) when someone searches for a business like yours in your area. For example, when someone looks for “hair salon,” they’ll be shown results for nearby salons - even if they didn’t explicitly search for that location.
Unlike newspaper adverts and paper flyers which target many people who may not be interested in your business, local SEO makes it easy for you to zero in on a much more relevant audience. In other words, it helps you be in the right place at the right time—when customers are looking in your area for the products or services you offer.
Why Local SEO Is Important
As a business with a website and being that website owner, you want to optimise your site for local searches.
3 Things you can do today to improve your SEO
To do this, you want to help Google understand three things:
What exactly you do; - list your services on your site - in full - do not just use abbreviations
What type of searchers would be interested in your website; - who is looking for your business - what are they typing into google to find you?
Your physical location- make sure this is mentioned accross your site... Google wants to know specifics of where you are repeatedly
Done well, local SEO increases the chances that Google will list your website in relevant searches performed by users interested in your location. The more frequently you can get your website in front of your target audience, the more likely they’ll convert to actual customers.
Would you like to know how to Do Local SEO Like a Pro and Save £1000's annually and rank quicker?