1. Google Auto Complete!
Figure out what key words are related to your product and searches then use Yoast.
Yoast Focus Keywords You Can Actually Rank For (Keyword Research + Analyzing Search Results)
Using Yoast set the focus on keyword so you can optimize content for green lights.
These should not be guessed. You don’t want to create content for a keyword you’ll never rank for, or have to go back and change content. We need to know WHAT people are searching (keyword research) and whether your site is capable of ranking for it (keyword competition). A little research can easily get you on page 1, and should be done before writing content… writing about ‘how to get out of debt’ vs. ‘how to get out of debt on one income‘ is different.