we do Content Management
Also known as :
Manager of Web Content, Web Content Manager or Manager of Content.
What is a Content Manager?
A content manager oversees the content presented on websites and blogs, and may also be responsible for creating, editing, posting, updating, and occasionally cleaning up outdated content.
Some content managers focus strictly on content, and others only focus on the site's management.
Regardless, the primary responsibility of the content manager is to keep the information displayed on the site fresh, informative, and appealing.
Their 'content strategy' is to create, write and manage content to achieve business goals and be a voice for the company.
It takes creativity, leadership skills and, of course, writing ability, to produce and publish good content.
What does a Content Manager do?
A content manager's job involves researching, sourcing, writing and editing interesting content to be published for members and readers. They will often work with content management software (CMS). This software enables the manager to efficiently make any needed changes just by clicking a button.
Video, audio, and text are placed into a template for uploading onto the internet. Therefore little to no design work is needed on the part of the content manager. The manager may also craft and send email newsletters, promotions, and online outreach campaigns using the same CMS software.
The content manager may write and update the website's content on their own or lead a team of content writers (producers) to put out new content. Some sites need updating very frequently, which can get overwhelming for just one person. If help is required, getting excellent content writers is very important, making the content manager's job much more manageable. Good content writers can proofread and edit their work independently from the manager.
The content manager sometimes must manage discussion posts and ensure that the posts are not violating any laws or are inappropriate. Anything questionable is taken down once the content manager becomes aware of it. If the discussion forum is too big of a job for the content manager to handle, a community manager will be hired to take care of this task specifically.
Other duties may include identifying new content opportunities, exploring ways to repurpose existing content throughout the site, monitoring website traffic, responding to website feedback, and implementing site layout and content changes based on website analytics and usability testing. Making changes or implementing new developments usually has the content manager working closely with the company's technical team.