Reasons why email marketing is essential for business

 

1. More effective than social media (for customer acquisition)

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Don't get us wrong; Social Media is an extremely important component in any business's marketing strategy. Social Media is an excellent channel for interacting with your audience and strengthening personal relationships with them. And because of that, it is an essential first step toward reaching your ultimate goal – conversion.

But when it comes to converting people into members, customers or supporters, email marketing is the way to go.

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2. Economic and Cost Effective

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It's easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.

For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

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Compared to traditional marketing efforts where printing, postage etc., can take up much cost for your direct mail campaigns. With emails, you can still create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.

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Perhaps just as significantly, with the correct maintenance of an email list, the cost benefits increase, as does the ROI through the closer relationship established with the recipients. With the higher response rates that email marketing attracts, you get more positive responses quickly and at a lower unit cost! Win-win situation!

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3. Action Oriented

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Whether you realise it or not, everybody is trained to do something with an email -reply, forward, click-through, sign-up, or even straight buying.

Think about this!

Email is transactional by nature, and you can use it to direct traffic to your website and ultimately drive sales.

As you develop your small business or startup marketing strategy, using email will allow you to see results immediately.

This means not just sending out newsletters but also using email automation based on the triggers of your customers.

Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue, according to Experian.

 

4. Measurable

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There's no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed.

You can quickly get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy.

 

A lot of email marketing software allows for split testing of your emails. As A/B testing comes from direct mail, it should go without saying that A/B testing in your email marketing campaigns is essential. A/B testing can reveal a great wealth of data about your subscribers. Do they generally respond better to tempting subject lines such as "Free", "20 per cent off", or "Now on Sale"? Or, are they more open to a softer intro, maybe informing them of what to expect in your email. All these things can be tested, measured, learned from and improved upon.

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5. Mobile devices allow people to check their email constantly

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Because mobile devices have become so common, people are constantly checking their emails—in line at Starbucks, during their office commute, in the waiting room at the doctor's office, at the grocery store, and everywhere.

Some people think that with the growing popularity of social media platforms, email should be forgotten and may be pushed to the side.

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If we can do it, you can!

Start with a few simple steps and discover why email marketing is important in your small business's internet marketing strategy.

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Get out your list of people who want to hear from you (keep in mind that you don't want to be a spammer!), use an email service that works, write a crafty email message that is friendly and helpful, and hit SEND!

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